Blog Post Markdown Template

Create a blog content brief and draft with audience, search intent, thesis, sources, outline, media, internal links, editing checks, and CTA.

Markdown

# Blog Post Brief and Draft: [Working Title]

**Owner:** [Name]

**Status:** [Brief / Draft / Edit / Ready]

**Target publish date:** YYYY-MM-DD

## Content brief

- **Audience:** [Specific reader and relevant context]
- **Search intent or reader task:** [Question, comparison, or action]
- **Primary topic or query:** [Phrase]
- **Thesis:** [The useful claim or answer the post will support]
- **Angle:** [Why this treatment is useful or distinct]
- **Desired reader action:** [CTA]
- **Scope exclusions:** [What the post will not cover]

## Sources and fact-checking

| Claim or topic | Source | Source date | Verification status | Notes |
| :--- | :--- | :--- | :--- | :--- |
| [Claim] | [Primary or reliable source link] | YYYY-MM-DD | To verify | [Caveat or quote] |

## Outline

1. **Introduction:** [Reader problem and promised answer]
2. **[H2 section]:** [Question answered or point supported]
   - [Evidence, example, or H3]
3. **[H2 section]:** [Question answered or point supported]
4. **Conclusion:** [Synthesis and CTA]

## Media plan

| Placement | Asset or concept | Purpose | Alt text draft | Source or permission |
| :--- | :--- | :--- | :--- | :--- |
| [Section] | [Image, chart, or video] | [What it adds] | [Concise functional description] | [Source] |

## Internal links

- [Relevant page title](https://example.com/relevant-page) - [Why it helps the reader]

## Draft

## [Reader-focused section heading]

[Draft text with sourced claims.]

## [Next section heading]

[Draft text.]

## Conclusion and CTA

[Summarize the answer and give one relevant next step.]

## Edit checklist

- [ ] Title and opening match the audience's intent.
- [ ] Claims, quotations, names, and dates are verified and linked.
- [ ] Headings form a clear hierarchy and paragraphs are scannable.
- [ ] Images have useful alt text and confirmed usage rights.
- [ ] Internal and external links work.
- [ ] CTA follows naturally from the post.
- [ ] Metadata and final URL are confirmed in the publishing system.

Preview

Blog Post Brief and Draft: [Working Title]

Owner: [Name]

Status: [Brief / Draft / Edit / Ready]

Target publish date: YYYY-MM-DD

Content brief

Audience: [Specific reader and relevant context]
Search intent or reader task: [Question, comparison, or action]
Primary topic or query: [Phrase]
Thesis: [The useful claim or answer the post will support]
Angle: [Why this treatment is useful or distinct]
Desired reader action: [CTA]
Scope exclusions: [What the post will not cover]

Sources and fact-checking

Claim or topic	Source	Source date	Verification status	Notes
[Claim]	[Primary or reliable source link]	YYYY-MM-DD	To verify	[Caveat or quote]

Outline

Introduction: [Reader problem and promised answer]
[H2 section]: [Question answered or point supported]
- [Evidence, example, or H3]
[H2 section]: [Question answered or point supported]
Conclusion: [Synthesis and CTA]

Media plan

Placement	Asset or concept	Purpose	Alt text draft	Source or permission
[Section]	[Image, chart, or video]	[What it adds]	[Concise functional description]	[Source]

Internal links

Relevant page title - [Why it helps the reader]

Draft

[Reader-focused section heading]

[Draft text with sourced claims.]

[Next section heading]

[Draft text.]

Conclusion and CTA

[Summarize the answer and give one relevant next step.]

Edit checklist

Title and opening match the audience's intent.
Claims, quotations, names, and dates are verified and linked.
Headings form a clear hierarchy and paragraphs are scannable.
Images have useful alt text and confirmed usage rights.
Internal and external links work.
CTA follows naturally from the post.
Metadata and final URL are confirmed in the publishing system.

When to use this template

Use this before and during a blog draft when research, search intent, structure, assets, and editorial checks need to stay in one portable document.

Section guide

Content brief: Define the reader, intent, thesis, angle, and desired action before drafting.
Sources and outline: Plan evidence and a logical answer to the reader's question.
Draft and edit checklist: Separate writing from factual, accessibility, linking, and publication checks.

How to use this template

1
Copy the Markdown
Click the Copy button above to put the full template on your clipboard.
2
Paste into your editor
Paste into the mdkit editor, a repository, a notes app, or another Markdown editor. Check tables and task lists in your target renderer because Markdown support varies.
3
Fill in your content
Replace bracketed examples with verified information, adapt fields to your context, and remove sections that do not apply.
4
Export or share
Review sensitive information, links, facts, and formatting. Then commit to Git, share the Markdown, or export to HTML or PDF.

Check before you use it

A target keyword does not guarantee ranking; prioritize an accurate, useful answer to the reader's intent.
Verify facts, quotations, permissions, and publication requirements before publishing.

Template details

What it solves

A combined brief and draft keeps audience needs, evidence, structure, assets, and editorial quality visible throughout production.

Key features

Audience, search intent, thesis, and CTA
Source log with fact-check status
Outline, media plan, alt text, and internal links
Draft area and practical edit checklist

Pro tips

>Write a specific thesis that the outline can support.
>Prefer primary sources for claims that may change or carry risk.
>Use alt text to convey an image's purpose, not to repeat the caption.

Useful Markdown tools

Start in the Markdown editor, then use a relevant tool when you need to format or export the finished document.

Markdown word counter Markdown to HTML converter