SWOT Analysis Markdown Template
Assess strengths, weaknesses, opportunities, and threats with evidence and priority, then turn findings into testable strategic actions.
# SWOT Analysis: [Organization, Product, or Project]
**Decision or question:** [What this analysis will inform]
**Scope:** [Market, product, geography, or team]
**Time horizon:** [Period]
**Contributors:** [Names or roles]
## Evidence standard
Label each item as observed evidence, informed estimate, or assumption. Link sources where possible.
## Strengths
| Internal factor | Evidence or source | Priority | Confidence |
| :--- | :--- | :---: | :---: |
| [Current advantage] | [Source or assumption] | High / Medium / Low | High / Medium / Low |
## Weaknesses
| Internal factor | Evidence or source | Priority | Confidence |
| :--- | :--- | :---: | :---: |
| [Current constraint] | [Source or assumption] | High / Medium / Low | High / Medium / Low |
## Opportunities
| External factor | Evidence or source | Priority | Confidence |
| :--- | :--- | :---: | :---: |
| [Potential favorable condition] | [Source or assumption] | High / Medium / Low | High / Medium / Low |
## Threats
| External factor | Evidence or source | Priority | Confidence |
| :--- | :--- | :---: | :---: |
| [Potential adverse condition] | [Source or assumption] | High / Medium / Low | High / Medium / Low |
## TOWS action synthesis
| Combination | Strategic response or experiment | Owner | Due | Validation |
| :--- | :--- | :--- | :--- | :--- |
| Strength + Opportunity | [Use a strength to test an opportunity] | [Name] | YYYY-MM-DD | [Evidence needed] |
| Strength + Threat | [Use a strength to reduce exposure] | [Name] | YYYY-MM-DD | [Evidence needed] |
| Weakness + Opportunity | [Address a constraint to pursue an opportunity] | [Name] | YYYY-MM-DD | [Evidence needed] |
| Weakness + Threat | [Reduce or avoid combined risk] | [Name] | YYYY-MM-DD | [Evidence needed] |
## Decision and review
- **Chosen actions:** [Actions]
- **Assumptions to test first:** [Assumptions]
- **Review date:** YYYY-MM-DD
SWOT Analysis: [Organization, Product, or Project]
Decision or question: [What this analysis will inform]
Scope: [Market, product, geography, or team]
Time horizon: [Period]
Contributors: [Names or roles]
Evidence standard
Label each item as observed evidence, informed estimate, or assumption. Link sources where possible.
Strengths
| Internal factor | Evidence or source | Priority | Confidence |
|---|---|---|---|
| [Current advantage] | [Source or assumption] | High / Medium / Low | High / Medium / Low |
Weaknesses
| Internal factor | Evidence or source | Priority | Confidence |
|---|---|---|---|
| [Current constraint] | [Source or assumption] | High / Medium / Low | High / Medium / Low |
Opportunities
| External factor | Evidence or source | Priority | Confidence |
|---|---|---|---|
| [Potential favorable condition] | [Source or assumption] | High / Medium / Low | High / Medium / Low |
Threats
| External factor | Evidence or source | Priority | Confidence |
|---|---|---|---|
| [Potential adverse condition] | [Source or assumption] | High / Medium / Low | High / Medium / Low |
TOWS action synthesis
| Combination | Strategic response or experiment | Owner | Due | Validation |
|---|---|---|---|---|
| Strength + Opportunity | [Use a strength to test an opportunity] | [Name] | YYYY-MM-DD | [Evidence needed] |
| Strength + Threat | [Use a strength to reduce exposure] | [Name] | YYYY-MM-DD | [Evidence needed] |
| Weakness + Opportunity | [Address a constraint to pursue an opportunity] | [Name] | YYYY-MM-DD | [Evidence needed] |
| Weakness + Threat | [Reduce or avoid combined risk] | [Name] | YYYY-MM-DD | [Evidence needed] |
Decision and review
- Chosen actions: [Actions]
- Assumptions to test first: [Assumptions]
- Review date: YYYY-MM-DD
When to use this template
Use this at the start of a strategy discussion, market review, or project choice when a group needs a shared snapshot of internal and external factors.
Section guide
- Scope and evidence standard
- Prevent the analysis from mixing unrelated products, markets, or time horizons.
- SWOT evidence tables
- Rank factors and identify the source or assumption behind each one.
- TOWS actions
- Combine important factors into owners, experiments, or decisions.
How to use this template
- 1
Copy the Markdown
Click the Copy button above to put the full template on your clipboard.
- 2
Paste into your editor
Paste into the mdkit editor, a repository, a notes app, or another Markdown editor. Check tables and task lists in your target renderer because Markdown support varies.
- 3
Fill in your content
Replace bracketed examples with verified information, adapt fields to your context, and remove sections that do not apply.
- 4
Check before you use it
- SWOT reflects available evidence and participant judgment; it is not a forecast.
- Validate important external assumptions with current research before committing resources.
Template details
What it solves
A ranked, evidence-aware SWOT avoids four unconnected brainstorm lists and creates a path from observations to strategic choices.
Key features
- Defined scope, horizon, and evidence standard
- Evidence and priority for every factor
- Internal-versus-external distinction
- TOWS synthesis with owner and validation step
Pro tips
- >Write factors specifically enough that another person could challenge them.
- >Separate current facts from assumptions requiring validation.
- >Limit action planning to the few combinations with the highest relevance.
Useful Markdown tools
Start in the Markdown editor, then use a relevant tool when you need to format or export the finished document.
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